| HONEST PENSIONER Content Writing Services Mark Aucamp | honestpensioner.com | mark@honestpensioner.com |
Who Do I Write For?
I’m Mark Aucamp — editor and founder of Honest Pensioner, the UK’s plain-English personal finance resource built specifically for people aged 55 and over.
Honest Pensioner is becoming one of the most focused retirement finance content libraries in the UK. Every article is written with one reader in mind: someone approaching or living in retirement, managing a fixed income, and looking for honest, jargon-free guidance they can actually act on. I know that reader well — because I am one. Having recently become a pensioner myself, and having previously built and run a successful personal finance blog, I felt uniquely placed to create a resource that genuinely serves this audience rather than just writing at them.
I bring that same editorial discipline to the clients I write for. My background spans 15 years as a mortgage broker, consumer finance publishing, and a guest appearance on BBC Sunday Breakfast — a combination that has sharpened my instinct for what this audience needs to hear, and how to say it in a way they’ll trust.
I offer specialist AI-assisted content writing for publishers, financial services brands, IFAs, and consumer websites that need authoritative, plain-English content aimed at older UK adults.
This is not generic AI output. Every piece is researched, shaped, and edited by a human with genuine expertise in this niche — AI tools handle the efficiency; I handle the quality, accuracy, and voice.
Who Do I Write This For
My services are best suited to:
- Personal finance publishers and comparison sites targeting the 50+ market
- Independent financial advisers (IFAs) and wealth managers who need educational blog content
- Retirement planning, equity release, and later-life lending brands
- Consumer magazines, membership organisations, and charities serving older adults
- Digital agencies managing personal finance clients who need a niche specialist
| Why a specialist matters in this niche Google’s E-E-A-T guidelines place enormous weight on Experience, Expertise, Authoritativeness, and Trustworthiness — especially for financial topics classed as YMYL (Your Money or Your Life). Generic AI content won’t cut it. Content written by someone who lives and breathes this audience does. |
My Services
1. SEO Blog Articles
Fully researched, SEO-optimised long-form articles written in plain English for a 55+ audience. Suitable for blog publication, resource hubs, and content marketing.
Every article includes:
- Keyword research and Rank Math SEO optimisation
- Hook intro with a relevant statistic or real-life scenario
- Clear H2/H3 structure with scannable subheadings
- Tip and warning boxes for reader engagement
- 3–4 Q&A pairs optimised for AI search snippets (AEO)
- Conclusion with a clear call to action
- Meta description (155 characters), image brief, and suggested tags
- External reference links to authoritative UK sources (FCA, GOV.UK, Money Helper, etc.)
Typical topics I cover:
- Savings accounts, ISAs, Premium Bonds, and NS&I products
- State pension, private pensions, and drawdown
- Equity release, downsizing, and later-life mortgages
- Scam awareness and consumer protection
- Power of attorney, wills, and estate planning
- Energy bills, cost of living, and benefits for older adults
- Funeral plans and end-of-life financial planning
2. Content Audits & Rewrites
Does your existing content library need refreshing? I’ll review your articles against current UK financial guidance, SEO best practice, and plain-English standards — then rewrite or update them to perform better.
A content audit includes:
- Review of up to 10 existing articles against current accuracy and FCA guidance
- SEO gap analysis — what’s missing, what’s outdated, what’s underperforming
- Plain-English edit to improve readability for an older audience
- Recommendations report with a prioritised action list
- Full rewrites available as an add-on (priced per article)
| ☀ SUMMER OFFER — 25% OFF ☀ Save on every service listed below — new clients only Offer ends 31 August 2026 • Quote: SUMMER25 when you get in touch |
Per-Article Pricing
One-off articles with no ongoing commitment. All prices include full SEO package, meta description, image brief, and tags. Delivered as a formatted Word document ready to upload.
| Service | What’s Included | Price |
| Standard Article | 800–1,200 words, 1 revision | £195 → £146 (save £49) |
| Long-Form Article | 1,500–2,000 words, 1 revision | £275 → £206 (save £69) |
| In-Depth Guide | 2,500–3,500 words, 2 revisions | £395 → £296 (save £99) |
| Content Audit (up to 10 articles) | Review + recommendations report | £350 → £263 (save £87) |
| Article Rewrite | Full rewrite of existing content | From £150 → £113 (save £37) |
Turnaround: 5–7 working days for standard articles. Rush delivery (2–3 days) available at +25%.
Monthly Retainer Packages
Ideal for clients who need a consistent flow of high-quality content without the admin of commissioning article by article. Retainer clients receive priority scheduling, a dedicated content calendar, and a saving on per-article rates.
| Package | What You Get | Monthly Price |
| Starter | 2 long-form articles/month (up to 2,000 words each) + SEO package | £449 → £337/mo (save £112) |
| Regular | 4 long-form articles/month + SEO package + monthly content call | £849 → £637/mo (save £212) |
| Premium | 6 articles/month + quarterly content audit + content strategy review | £1,195 → £896/mo (save £299) |
| All retainer packages include: Dedicated content calendar • Priority turnaround • Unlimited topic suggestions • One round of revisions per article• Formatted Word documents ready to upload |
How It Works
Simple, no-fuss process from brief to published:
- You share a brief — topic, target keyword, any specific angle or audience focus
- I research, write, and SEO-optimise the article
- You receive a formatted Word document with all SEO details included
- You review and request any revisions (included in your package)
- Final article is published-ready — just upload to your CMS
Why Work With Me
- 15 years as a mortgage broker and owner of Regional Finance Services — I understand financial products, lending, and the questions real clients ask, not just the theory
- I am the audience — having recently become a pensioner myself, I write from lived experience, not assumption
- BBC Sunday Breakfast guest — a trusted, on-screen voice on UK consumer finance
- Proven publishing track record — I built and ran a successful personal finance blog before founding Honest Pensioner
- Plain English, always — no jargon, no waffle, no content that talks down to readers
- AI-assisted efficiency — faster turnaround without losing editorial quality or human judgement
- Fully sourced and referenced — every article draws on trusted UK authorities including the FCA, GOV.UK, Money Helper, and the Financial Ombudsman Service
- Fully formatted deliverables — not a raw draft; every article is ready to upload and publish
| Ready to talk? Get in touch to discuss your content needs — no hard sell, just a straightforward conversation. mark@honestpensioner.com | honestpensioner.com |