Advertise on a UK retirement blog that your target audience already trusts. Honest Pensioner is a growing personal finance and lifestyle site written specifically for adults aged 55 and over — people approaching or living in retirement, managing a fixed income, and looking for honest, practical guidance they can actually use.
About Honest Pensioner
Honest Pensioner is a UK personal finance and lifestyle blog written specifically for adults aged 55 and over — people approaching or living in retirement, managing a fixed income, and looking for honest, practical guidance they can actually use.
Every article is written in plain English, with no jargon, no waffle, and no talking down to readers. Our editorial voice is built on 15 years of mortgage and consumer finance experience, real-life expertise as a pensioner, and a BBC Sunday Breakfast appearance — so our readers know the advice is coming from someone who genuinely understands their world.
Who Reads Honest Pensioner?
Our readers are adults aged 55 and over across the UK. Many are retired or approaching retirement, managing a fixed or limited income, and actively researching financial products, consumer services, legal options, housing choices, and later-life planning.
| This is not a passive audience. The 55+ demographic is one of the most commercially valuable in the UK — and one of the hardest to reach through conventional digital advertising. Our readers are engaged, loyal, and they act on recommendations they trust. |
Why Advertise on a UK Retirement Blog?
- Specialist 55+ UK audience — impossible to replicate on general finance sites
- Plain-English editorial voice that builds genuine reader trust
- YMYL-compliant content written with Google’s E-E-A-T principles
- Editor with 15 years in mortgage and consumer finance, and BBC Sunday Breakfast credentials
- Growing content library covering savings, pensions, benefits, housing, care, legal rights, and consumer protection
- All sponsored content clearly labelled in line with ASA and CAP Code requirements
Homepage Featured Partner Spot — £65/month (£48.75/month this summer)
Our homepage is the first page every visitor lands on — making the Featured Partner strip one of the most visible advertising positions on the site.
| What it is: Your brand appears in our dedicated Trusted Partners strip, positioned prominently on the homepage — seen by every single visitor to Honest Pensioner. |
What’s Included
- Your logo displayed in the Featured Partner strip on the homepage
- Your logo links directly to your website — a permanent, visible backlink for the duration of your partnership
- One-line description of your brand or service (supplied by you, approved by us)
- Up to 3 partner spots available — giving each advertiser genuine prominence
- Monthly rolling agreement — no long-term commitment, cancel anytime with 30 days’ notice
Logo Specifications
To ensure your brand looks its best on our site, please supply your logo to the following specification:
| Specification | Requirement |
| Format | PNG or SVG (SVG preferred) |
| Background | Transparent (essential — a white-box logo will not display correctly) |
| Recommended size | 200px wide × 80px tall (landscape format) |
| Minimum size | 200px wide × 80px tall (supply larger if available — we scale it down) |
| Max file size | 200KB |
Not sure about your logo format? Just send us what you have and we’ll let you know if it works. Email: mark@honestpensioner.com
Sponsored Articles
For brands that want to go deeper — a full article on a topic relevant to our 55+ audience, with a backlink to your website included as standard.
| ☀️ SUMMER OFFER — 25% OFF ALL ADVERTISING OPTIONS ☀️ Save on every option listed below — new partners only. Offer ends 31 August 2026 • Quote: SUMMER25 when you get in touch |
| Option | What’s Included | Full Price | Summer Price |
| Option 1 — We Write It | You provide the brief and key messages. We research and write a fully original, plain-English article tailored to our audience. Includes 1 do-follow backlink to your chosen URL, keyword research, SEO optimisation, and 1 revision. Promoted via our newsletter. | £175 | £131.25 |
| Option 2 — You Supply It | You supply a finished article meeting our editorial guidelines. We review it, make light edits to match our voice and standards, and publish it with a Sponsored Post label and 1 do-follow backlink to your chosen URL. | £125 | £93.75 |
| Option 3 — Link Insertion | We add a contextual, do-follow link to a relevant existing article on Honest Pensioner. Ideal for brands seeking a clean backlink from a trusted UK finance niche site. | £75 | £56.25 |
| Homepage Partner Spot | Logo, one-line description, and clickable backlink in our Trusted Partners strip on the homepage. Monthly rolling — cancel anytime with 30 days’ notice. Up to 3 spots available. | £65/mo | £48.75/mo |
Turnaround: 5–7 working days for Options 1 and 2. Rush delivery (2–3 days) available — please enquire.
| 💡 Bundle Offer: Bundle deal: Book a sponsored article and receive your first month’s Homepage Featured Partner Spot free. |
Our Editorial Standards
We only accept advertising that is genuinely relevant and useful to our readers. We do not publish content that is misleading, overly promotional, or related to products we would not recommend to our own audience.
All sponsored content is clearly labelled in line with ASA and CAP Code requirements. We reserve the right to decline or request revisions to any content that does not meet our standards.
| Honest Pensioner does not display general banner advertising or work with ad networks. Every commercial relationship on this site is a deliberate editorial choice — which is why our readers trust the brands they see here. |
Get in Touch
To discuss availability, check whether your brand is a good fit, or request a media kit, get in touch:
| Ready to talk? Get in touch to discuss your advertising needs — no hard sell, just a straightforward conversation. mark@honestpensioner.com | honestpensioner.com |
We aim to respond within two working days